Social media is a significantly beneficial marketing tool since it is the easiest way to reach a greater number of people. However, real estate social media marketing can be quite challenging if it is not applied properly. To incorporate social media into your real estate business means to understand how the core of this notion works.
It goes without saying that you have to be a reliable real estate agent whom people can fully trust. Nonetheless, in order for people to approach you, you have to be present on social media in the right manner. Therefore, in this article, you will learn how to apply social media as part of your real estate strategy, and likely reach the status of a true mogul.
10 Real Estate Social Media Marketing Tips To Step-Up Your Strategy
Once you learn the way around social marketing, you will most likely be able to open a path to new relationships with buyers, renters, and sellers. In addition, you will have more chances for closing deals and naturally earn more money.
Write Engaging Titles For Your Posts And Include The Right Real Estate Hashtags
Social media works on the basis of algorithms, so titles and hashtags play crucial roles. Namely, you might possess great content, however, no one will ever read it if you do not use a powerful title. The same goes for hashtags.
Tips For Creating Top-Notch Titles
- Opt for short and catchy titles.
- Specify your content with numbers.
- Use brackets to raise reader curiosity.
- Make your titles tempting.
Tips For Appropriate Use Of Hashtags
- Use generic real estate hashtags.
- Use customized real estate hashtags.
- Do not forget about the efficiency of hashtag tools.
Incorporate E.A.T. Elements
Engagement
Make sure that you provide feedback to the comments you get on your posts. In addition, engage your followers in polls and questions about particular real estate notions.
Authenticity
You should think about details as much as possible. Namely, you might think that taking a picture of a nice house is just enough, however, the surroundings are equally important. Therefore, make sure to take your pictures from a nice angle, and make the surroundings as neat as the conditions allow.
Thought Leadership
You have to bear in mind that you are the person whom people trust and rely on. Namely, you have to predict and assume what your client wants and needs. Therefore, you need to make sure that you always give the best to them, instead of aiming to strike the biggest deal you have.
Don’t Forget The Video Content
If you think about it, a video is quite an expensive investment. However, your clients are visual buyers, meaning that they would like to see more of it before they decide to go to an open house. After all, there are over 8 billion views on videos that are daily posted on social media platforms, hence it’s the best tool for social media marketing for real estate.
Post Your Content At The Right Time Frames
Being present on social media at the right time is of crucial importance. This means that it is essential that you learn the times that are considered best for posting your content. That way you have a higher chance of reaching a greater audience.
- Facebook: Monday-Friday from morning until lunchtime.
- LinkedIn: Wednesday at 3 pm, Thursday at 9-10 am, Friday from 11 am until noon.
- Instagram: Every day before 6 pm.
- Twitter: Monday – Thursday 12:00 – 02:00 pm, Friday at 9 pm.
Professional Marketing Tools Are A Must
You cannot aim for professional content without the use of professional marketing tools. You may try to do something, i.e. improvise, but you will never achieve what you are actually looking for. Therefore, it is better to invest in some professional tools than to look unprofessional and cheap on social networks.
Recommended tools for professional marketing are platforms, such as Buffer (the upgraded version) and Lab Coat Agents Marketing.
Promote The Area, Not Just The House
It is important to consider that when you are selling a house, you are also selling the area where your buyers will reside. That means that when promoting a house, you also have to include the neighborhood and everything that goes with it. For that purpose, it is wise to include hashtags of the neighborhood, businesses, cafes, and everything related to the area in which the house is situated.
Consider The Basics When Starting Your Brand
Social media marketing for real estate agents requires special attention to the basics. That means that you need to consider the foundation of your brand before you start building your social media audience. One important thing that needs to be taken into consideration is the logo design that does not have to be pricey.
To design your logo, you may use inexpensive platforms, such as Tailor Brands. This way you can design something that looks quite professional in several easy and simple steps.
Be Original
It is very important that you build your business on originality and authenticity. Therefore, it is always recommended that you write your own content, and build more personal relationships with your clients. That is why writing your own original content is of crucial importance.
Educate Your Clients And Share Personal Experience
Make sure that you spend some time educating your buyers by sharing advice and personal experiences. This way you become a more reliable real estate agent from who people can learn something and make better choices.
Invest In Paid Social Media Marketing
It is completely reasonable to take into consideration paid real estate social media marketing. This refers to ads that will appear on people’s social media platforms, such as Facebook and Instagram. If you think about the amount of time people spend on these social networks, it is obvious that it is a wise investment for your business.
In conclusion, it can be said that to achieve a good real estate social media marketing strategy you need to spend time on creating this strategy. As long as you are fully committed and dedicated to improving your social media presence by applying the right techniques, you are off to a good start.